BYOT

The average woman has her period for 2,535 days of her life. They are bloody, normal and do not need to be disguised with flower petals. Let’s put the ‘men’ in menstruation and target males in a way that will break the social taboo of periods. The campaign is a festival held on Mentstrual Hygiene Day, where participants Bring Your Own Tampon - regardless of gender. This is a play on the usual Bring Your Own Beer - relevant to the target demographic. It will break barriers of carrying sanitary products and start the conversation about menstruation.